Here’s what small-business owners need to know about getting Yelp reviews and responding to negative Yelp reviews.
Hopefully you’ve already claimed your business account on Yelp. If not, go do it now. Please. I’ll wait.
In 2018, you cannot ignore Yelp. Often, your prospects will check you out on Yelp and make their decision before they contact you. It’s absolutely critical to look your best on Yelp and other popular review platforms.
First, you need to know that most review sites forbid the practice of asking for reviews. Yelp is serious about this. If you want to keep your position in Yelp’s search, you can’t ask your customers for reviews or incentivize reviews in any way.
If you’re currently giving anything away in exchange for reviews—or even directly asking people to post reviews on third-party websites—you may want to have a look at the fine print on Yelp and the other review sites you use.
Here are ways to encourage reviews without asking for them directly:
Responding to negative Yelp reviews:
Now that you’re set up on Yelp and armed with this knowledge, you can use it as a tool to gain the trust of your current and future customers.
Go forth and crush it.
Your Partner in Growth,
P.S. Please do not pay someone to manage your Yelp profile! This is truly unnecessary. If you’re paying someone to do this, end your contract now. It’s really something you can do yourself, and it takes very little time.
P.P.S. Have you tried a new-client special? Choose from the list and email me at email@example.com to get started. Don’t know where to begin? I’ll help you choose! Schedule a free 30-minute Discovery Call so we can chat about growing your business through content and copy.
New-client specials—Choose as many as you like for $97 each (normally $125). Limit one of each type per client.
I’m Sarah Jenne Foster. I’m a proud Texan (no, I don’t own a horse or a cowboy hat); an experienced teacher; the loving caregiver of two kids, two cats, and a frog; and a tireless advocate of the serial comma. I'm on a mission to use the power of words to help businesses that serve children and families.
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