Smart Words by Sarah
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Relationships and humanity (Oh, the feels)

In business, as in life, relationships are everything.

This weekend my daughter’s Girl Scout troop held their annual back-to-school swim party. They hadn’t seen each other all summer, but when they got back together it was as if they’d never parted. It made my heart happy to see them come back together, the best of friends.

As I watched them cheer each other on at the diving board, I realized that all the knot-tying and camping skills in the world would be worth nothing without this bond they have. Their success as growing young women must come from both skills and human connection.

I’m sure it’s the same for the children and families that you serve. You probably teach an important set of skills, but what use will those skills be to them without genuine relationships?  I’ll bet you’re good at nurturing growth in both areas.

So my challenge for you today is to think about human relationships. Do you nurture genuine relationships with your potential customers? How about with your existing clients? With both the kids you serve and their parents?

This week we’ll talk about some simple ways that you can show your humanity in your messaging. Your program is so much more than its features, and showing it will help you stand out.

In the meantime, I’d love to hear from you. Do you think you could use a shot of humanity in your messaging? Got any tips for building relationships with parents? Please get in touch by emailing me at or sharing your ideas with other business owners in our shiny new Facebook group. I can’t wait to learn more about you and your business.

About the Author Sarah Foster

I’m Sarah Jenne Foster. I’m a proud Texan (no, I don’t own a horse or a cowboy hat); an experienced teacher; the loving caregiver of two kids, two cats, and a frog; and a tireless advocate of the serial comma. I'm on a mission to use the power of words to help businesses that serve children and families.

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