Smart Words by Sarah
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Is your “About Us” page helping or hurting you?

In another post, I told you about five simple things to check on your website to make sure people take the time to get to know you. Now that you’ve checked those things and fixed up your site, let’s look at some other ways to get your customers’ attention.

Today let’s look at your “about us” page.

I’ll call it a page to keep it simple, but keep in mind that you can have a separate “about us” page or a brief section on your home page.

Here’s what to check:

  • Does your “about us” page show your brand’s personality?
  • Is it written in your brand’s voice? (Do you have a brand voice?)
  • Does it have a real photo of you or your staff? (Remember that people buy from people.)
  • Does it tell a story? Your brand’s origin story could be the key to building a real relationship with your potential customers. If you don’t think your origin story is interesting, think again! You can tell it in a compelling way to show that you are passionate about your work and your customers.

I hope you’ll take a few moments today to make sure your “about us” page is on point. When a potential customer is exploring your site, your “about us” story can add to their trust in your business.

Your partner in growth,
Sarah

P.S. I offer discounted services to new clients with my new-client specials. Schedule a free Discovery Call at https://calendly.com/sjfoster and I’ll help you choose the best place to start.

About the Author Sarah Foster

I’m Sarah Jenne Foster. I’m a proud Texan (no, I don’t own a horse or a cowboy hat); an experienced teacher; the loving caregiver of two kids, two cats, and a frog; and a tireless advocate of the serial comma. I'm on a mission to use the power of words to help businesses that serve children and families.

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