One of the best ways to get attention is through an e-mail list. Yes, in 2018, your list is still incredibly valuable—even if you’re a local, brick-and-mortar business.
Once you have a list of prospects who might be interested in your business, you can build relationships and advertise your services to people who actually want to hear from you.
So, are you collecting e-mail addresses? There are several ways local businesses can do this.
Sponsor a table at a local event. You can give parents an incentive to sign up for your list, like a coupon or an entry into a drawing for a restaurant gift card. Events like school fairs, city carnivals, community garage sales, and family-friendly 5K races are great for this.
Hold a local event of your own. This could be a one-time thing (such as a self-defense clinic) or something more frequent (like a weekly summer reading club). With this method, you can collect e-mail addresses as part of the registration or use an extra incentive to get them at the event itself.
Put together a lead magnet. This is a free, digital resource that customers will receive when they sign up for your list. It shows that you’re an expert in your field and gives your potential customers a free resource they really want. For example, a tutoring center might distribute an e-book about teaching preschoolers to read. A martial arts school could give away a short workbook that helps parents talk to their kids about bullying.
Instead of an info product, try using a coupon as a lead magnet. This works well for people who have already visited your site or looked at your ads. It’s best for people who have seen your business and are already considering trying it. A dance studio might offer a free week of classes for those who sign up to the school’s e-mail list. A preschool could offer a free enrichment class.
There’s a lot you can do with your list once you get it. We’ll touch on that later. But for now, know that e-mail marketing is very much alive, and even businesses that rely on local traffic can leverage it to bring in new customers. And, of course, the sooner you get started, the sooner you’ll reap the rewards.
Your Partner in Growth,
P.S. If you’re interested in a lead magnet but don’t know where to start, I can help! I create lead magnets starting at $197 and write ad copy that “sells” your lead magnet for $97 an ad. Email me at firstname.lastname@example.org or schedule a free Discovery Call to get started building your e-mail list.
I’m Sarah Jenne Foster. I’m a proud Texan (no, I don’t own a horse or a cowboy hat); an experienced teacher; the loving caregiver of two kids, two cats, and a frog; and a tireless advocate of the serial comma. I'm on a mission to use the power of words to help businesses that serve children and families.